To increase overnight visitorship and visitor expenditures, with emphasis on mid-week and off-season tourism, while establishing Pismo Beach as a preferred California tourist destination thereby enhancing City revenues and improving the quality of life for Pismo Beach residents.
Duties & Responsibilities
To review and make recommendations to the City Council concerning the hiring of professional services, contracts, budgets, policies and operating guidelines that relate to the overall CVB work effort, such as:
Attracting tourists, tour groups and conference groups to come to Pismo Beach
Marketing and advertising Pismo Beach
Working with local, county, regional and state organizations to promote Pismo Beach
Providing public relations, trade show and marketing services that will effectively promote Pismo Beach tourism for the specific purpose of generating increased transient occupancy and retail sales within the City of Pismo Beach
Unless otherwise noticed, CVB Board Meetings are held on the third Wednesday of the month at 3:00 pm in the Council Chamber, 760 Mattie Road, Pismo Beach. Notices of public meetings and their agendas are posted on this website in the Archive Center and outside the Council Chamber at City Hall.
Please visit www.ClassicCalifornia.com or pick up a Pismo Beach Visitors Guide for complete details on the many wonderful attributes Pismo Beach has to offer including activities, events, lodging, dining and much more. We hope you enjoy your visit and take home wonderful memories of our Classic California beach town!