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City of Pismo Beach
760 Mattie Road
Pismo Beach, CA 93449
Ph: (805) 773-4657

Police Department

Posted on: February 19, 2014

Police Chief Announces Retirement - Celebrates Successful Career in Law Enforcement

After a distinguished, 30-year law enforcement career, Police Chief Jeffrey V. Norton, who has led the Pismo Beach Police Department since 2009, has announced plans to retire, effective July 29, 2014.

As Chief, Jeff Norton directed a staff of 34, including 23 sworn officers, managed a budget of more than $5 million, and retained the department’s nationally accredited status for 9 years.

“Chief Norton has served this community with distinction and while we are sorry to see him retire we celebrate this milestone with him and honor the many things he has accomplished in his career with Pismo Beach,” stated Jim Lewis, City Manager.

Chief Norton began his career with the Grover Beach Police Department in 1983. In 1992, he transferred to the Pismo Beach Police Department as a Sergeant. He was promoted to Commander in 2002 and to Chief of Police in January, 2009. During his career, Chief Norton worked as a field training officer, detective, administrative sergeant and SWAT Commander. He was also an instructor at the Allan Hancock College Police Academy for over 20 years and has trained well over a thousand police officers in Arrest and Control Tactics. Chief Norton earned his Associate in Science Degree in Administration of Justice from Cuesta College in 1980, and his Bachelor of Arts Degree in Criminal Justice from California State University, Sacramento in 1982. He is a graduate of the POST Supervisory Leadership Institute and the 195th Session of the FBI National Academy.

According to City Manager Lewis, “The Chief has been a huge asset to our community and to our City team; he has really made a difference in making Pismo Beach a safer and more enjoyable place to live.”


Mr. Lewis stated that the Chief has a record of accomplishments which include:

• Led the department to three National Accreditations with the Commission on Accreditation for Law Enforcement Agencies (CALEA)
• Completed a multiyear project culminating in the completion of three new public safety radio towers which greatly enhanced public safety radio communications within the City
• Transitioned the Police Department to 21st century technology with the acquisition of mobile data computers, digital mobile video, license plate readers and individual officer body cameras
• Created and implemented the “My Cop” Program which allows residents and businesses to have direct contact with a police officer assigned to their neighborhood or business district
• Created a Department Color Guard to represent the City at official ceremonies
• Reinstated the Department’s K-9 program utilizing only private funding
• Started the tradition of having an annual Police Department Inspection on the Pier that is open to the public

“Pismo Beach has benefited from the dedicated leadership and exemplary service from Chief Jeff Norton. The City Council extends our gratitude and wishes he and his family the very best,” stated Mayor Shelly Higginbotham.

Said Chief Jeff Norton, “Serving as the Pismo Beach Police Chief has been an absolute privilege and a great honor. I will miss the job and the people I work with dearly. But, as with all things in life, change is inevitable.” With 30 years of service, the Chief has now reached a common benchmark in law enforcement. Continued Norton, “It is the right time to step aside; for me and my family. The City of Pismo Beach has solid leadership, the Pismo Beach Police Department is in great shape, and I am confident the next chief of police will inherit an agency and serve a City that is ready to go even further in its continued pursuit of excellence.”

When reflecting on his career Chief Norton said, “I will be forever thankful for the support the community has shown me and the police department. At the end of the day, a police department can only be as effective as the strong community support it receives. While I am proud of our many accomplishments as a department, I am most proud of the outstanding reputation this agency has in the community.”

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