Goals & Goal-Setting

Fiscal Year 2023 & 2023 City Goals

Following extensive community outreach and engagement, the Council incorporated the community’s input to set City goals for Fiscal Years 2022 and 2023. The Major City Goals represent the most important, highest priority goals for the City to accomplish over the next two years, and as such, resources to support these goals will be included in the Fiscal Year 2022 & 2023 Budgets.  

Our Vision for Pismo Beach
  • Provide a safe place
  • Maintain its small beach town character
  • Manage growth effectively
  • Enhance a vibrant tourist-based economy, while becoming a world-renowned tourist destination

Major City Goals

GOAL #1: Water Supply, Conservation, and Central Coast Blue (Sustainability) 

Goal statement: Sustain the City's water supply by completing Central Coast Blue and pursuing access to new, high-quality and reliable water sources; promoting conservation; and conducting public outreach and education.

Priorities for the next two years:

  • Implement Central Coast Blue, working with partner agencies
  • Promote water conservation
  • Pursue additional water supplies and options for storage
  • Conduct public outreach and education

GOAL #2: Public Safety 

Goal statement: Create a public safety center that enables exceptional public safety services and honors the history of the site.

Priorities for the next two years:

  • Build a state-of-the-art fire facility
  • Modernize and expand the police station
  • Preserve the facade of the historic city hall

GOAL #3: Traffic, Circulation, and Parking 

Goal statement: Improve traffic flow and parking assets to meet the needs of current and future residents and visitors.

Priorities for the next two years:

  • Continue work on downtown parking solutions, including acquiring additional parking assets
  • Improve bike and pedestrian options
  • Determine whether or not to acquire Dolliver Street from the state and make circulation improvements per the Circulation Element 
  • Determine future of outdoor dining and related parking considerations

GOAL #4: Community Character and Quality of Life for Residents 

Goal statement: Build on the strength of our local community to preserve the City’s “Classic California” charm and ensure an exceptional quality of life for residents. 

Priorities for the next two years: 

  • Invest in neighborhoods, including road, sidewalk, and park improvements 
  • Relocate tennis courts located at the site of the future public safety center and add basketball courts/pickleball courts to offer improved recreational opportunities for residents at the new site 
  • Complete updates to the Local Coastal Plan, General Plan and Zoning Ordinance, emphasizing issues important to the community, such as managed growth, appropriate design, and neighborhood preservation 
  • Engage the community and communicate the benefits of a visitor economy to quality of life for residents (e.g., tourism, hospitality) 
  • Evaluate the locations and potential expansion of recreation programs to meet community needs (i.e., mobile home community centers)
  • Implement community beautification strategies (e.g., James Way Beautification Plan), and establishing City policy about tree planting programs
  • Evaluate the option of assessment districts to address major infrastructure improvements (e.g., Shell Beach drainage; undergrounding utilities)
  • Deliver exceptional services to the public